Tuesday, September 6, 2011

Coming Soon

September the 3rd, 2011: we are proud to announce the creation of Thin-gk.
But what is Thin-gk?
Thin-gk is a crazy experiment, born over a beer (ok, more than one).
We looked at each other and said: "Milan is the capital of design!"
"Yes, but furniture and interior design, such as tables, couches, nothing technological"
"What do you mean by technology? Apple?"
"No, I did not want to bother Uncle Steve... I meant something like Oregon, Lacie, Casio, imagine if there was an Italian company that developed products like those, imagine how beautiful they would be!"
"Yes, but Italy lacks the capacity for innovation, lacks the technological know-how!"
"But that's not true! Arduino is an Italian company, Olivetti was another..."
"Ok, let's do it ourselves!"
"Ok!"
"But there's a problem: you need a lot of money to patent the products... and then you need a lot more money to defend them..."
"But who wants patents anymore! Patents, licensing and copyright are outdated, are part of the ancient world... now we have internet, open source, we are in the era of sharing, of interaction! Let's do it like Linux, like Arduino, better yet, let's go even further! We can do everything open source, not just the software, not just the hardware, but the mechanical part too!"
"Cool! We'll enter the most protected market of the world, design, with open products... it is so crazy I like it already!"
"Count me in, but only if we make smart products..."
"Yeah, me too... I'm tired of stupid things that do not think... the internet of things is at hand, everything around us has to interact with us..."
"Okay, okay... deal?"
"Deal!"
"A toast to the things that think, then!"
"Let's toast to that!"
So, that's Thin-gk: an Italian design company, that wants to make attractive and intelligent products, able to think and interact with us; a company that wants to go past the customer-supplier barrier, which aims to promote the exchange of ideas.
As the development of our products progresses, we will update this blog: follow us!





- GKrew

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